First impressions are made within the first few seconds of meeting someone. Perceptions are formed about the professionalism and competency of a corporate entity based on the physical appearance of management and employees.
Various factors influence the image portrayed, whether professionally or personally. These factors include appearance, behaviour, manner of talking, body language, eating and lifestyle habits, age and even hairstyles. Image affects all forms of interaction and can make the difference between success and failure. Corporate entities need to be aware of the image they portray to those they interact with when they want to achieve certain goals.